Confidence for Your Next Step
Imagine spending less time untangling technology, second-guessing your marketing, or wondering what to tackle next—and more time doing the work that inspired you to start your business in the first place.
From strategy and websites to marketing and systems, I'll help you create a digital foundation that supports your business—and the people you serve.
Not Sure Where to Start?
If you're feeling stuck, overwhelmed, or unsure which service is right for you, an Optimization Roadmap is the perfect first step.
Together, we'll identify what's working, uncover opportunities for growth, and create a personalized action plan that gives you confidence in what comes next.
Website Optimization Roadmap
A beautiful website is just the beginning. I'll help you optimize your website to build trust, improve the user experience, and convert more visitors into clients.
Sales + Customer Journey Roadmap
Every interaction shapes how clients experience your brand. We'll evaluate your customer journey to identify opportunities for stronger connections and more confident conversions.
Systems + Operations Roadmap
Feeling buried under sticky notes, spreadsheets, and too many apps? I'll help you untangle your systems, simplify your workflows, and create a more organized foundation that supports the way you actually work.
Ready to Dive In?
Already know what you need?
Whether you're looking for a new website, ongoing marketing support, or streamlined systems, I offer done-for-you services designed to help your business grow with intention.
Website Design + Optimization
Whether you're building a new website or refreshing an existing one, I'll create a website that's beautiful, strategic, and designed to support your business goals. From design and copy to SEO and ongoing updates, I'll help your online presence work harder for you.
Marketing Strategy + Support
Marketing doesn't have to feel overwhelming. Together, we'll create a thoughtful strategy and consistent messaging that connects with your audience, builds trust, and supports sustainable business growth.
Systems + Operations
Simplify your workflows, organize your tools, and create systems that support your business as it grows.
“Jeni is a powerhouse and very realistic at the same time. I met her at a crunch time in my business when my website really needed to be finished and I felt like I met a good friend and a trusted ally when we started working together. She held my hand through that challenging process and has helped me in countless ways since then. Jeni is a JOY to work with and I hope to continue working with her for many years to come.”
Aurora Wellise | Lawless Botanics | @lawlessbotanics
How it Works
📞 Book a Discovery Call
We’ll talk through your business goals, challenges, and the kind of support you’re looking for.
🔮 Receive a Tailored Recommendation
I’ll recommend the best roadmap or service for your needs and send a clear proposal.
🪩 Move Forward With Confidence
Once we decide on a plan, I’ll handle implementation so you can focus on what lights you up.
Why Clients Love Working with Happy Heart
A Thoughtful, Collaborative Approach
I take the time to understand your business, goals, and unique challenges before recommending solutions.
Technology Made Simple
No jargon, no overwhelm—just practical tools and systems that make your life easier.
Flexible Support
Whether you need a one-time project, a roadmap, or ongoing help, we'll find an approach that fits your needs.
I've been busy!
Here are some projects I've been working on.
Landing Page Development
Dry Your Eyes is a Catering, Craft Services, and Condiment company based in Atlanta, GA. Happy Heart created a Sales Page for a new sauce launch, with a brand new catering site in the works.
Email Newsletter and Event Management
Spirit Rebel Co is a yoga, wellness, and event studio in Truckee, California. Happy Heart maintains the event listings on the website, and also creates a series of monthly newsletters to market events to the local community.
Website Development
After several years of growth in her private counseling practice, Elizabeth needed a site that more effectively targeted her niche and communicated her values. We created an updated, optimized website that allows her to book clients and advertise upcoming events and retreats more effectively.
Software Implementation | Marketing
This local dog boarding facility was experiencing growing pains using the booking software they purchased to start the business. Happy Heart assisted with researching and vetting different software platforms, worked with TDY team to implement it and train the staff, as well as helping to develop training materials for new hires.
We also worked with TDY team on monthly email + social media marketing campaigns, newsletters, and promotions. Moving forward, TDY will be able to utilize the new booking software to market to new, existing, and future customers more effectively.
Website Development
Katie is a therapist living and working in Asheville, NC. She needed a clean, easy to navigate site that allowed prospective and existing clients learn more about her therapy modalities, book appointments, and access free resources related to mental health. Happy Heart created a beautiful, clean site that Katie will be able to build off of as she grows her practice.
Mountain Blessings Birth - Yoga + Birth Doula
Website Updates | Form + Process Automation | Affiliate Marketing
Marissa hosts seasonal birth classes and workshops, and I assist with creating marketing material, adding the info to her website, and creating email campaigns. Using Trello and Zapier, I set up an automation that allows Marissa’s clients to complete a form which generates all of their info into a Client Management System, allowing Marissa to have all important info at her fingertips, and eliminates a ton of data entry. We also set up an affiliate marketing program, where Marissa promotes baby products to her clients as an additional revenue stream.
Website Development | Inventory + Payment Setup
Marcy is a landscape Artist that wanted a way to share and sell her beautiful art with the world. I created a simple yet creative website and set up an online store where the art could be sold.
Website Development | Logo Design
Jilly Willy is an Atlanta based realtor and artist that creates custom portraits and watercolors from photographs. She needed a site to advertise her workshops, and sell her art and custom portraits. We integrated an Etsy widget with her site, as well as an event scheduling system. My graphic design partner, Maria, designed her logo and color palette.
Website Optimization + Refresh | Sales Page Creation | Service Automations Setup
Jenn had a great site, but it was in need of some navigation and content optimization. I restructured the site so it was easier to find information, and consolidated several software services into her website provider, saving hundreds of dollars per year. I imported and adjusted all of the settings and automations with the services restructure. I revamped her retreat sales pages, adding video, images, and selling points for the trip.
Namaste Holistic Healing + Yoga Center
Website Optimization | Social Media | Email Marketing
Namaste is a yoga studio in Truckee, California that needed help with social media and website updates. I started off by optimizing the site so the navigation structure followed best practices, and streamlining content + layouts so information was easier to find. For Namaste’s social media channels, I generate content and schedule/automate posts, as well as engage with account followers. I also help with monthly email campaigns and announcements.
Website Optimization + Refresh | Inventory Management | Marketing Strategy
Another fabulous business by Jenn Cook, I helped Drea James refresh and optimize her website, and import inventory to the site. We also developed a “Drop” style Marketing campaign for a new collection release in the Fall. This included developing an email marketing plan, pop up lead form, content ideas, and creating user segments in Wix.
Blog Publishing | Virtual Events + E-courses | Sales page Creation | Social Media Ads
Paetra shares an informative astrology forecast every week, and I keep the website blog updated. I’ve also helped Paetra set up virtual events on her site, and create sales pages for them. Additionally, I managed an ad campaign on Facebook and Instagram to generate leads for an upcoming online course.
Website Updates | Email Marketing | Inventory | Digital Document Prep
I help Aurora with her client follow up messaging, updating inventory and website, creating + scheduling email campaigns, creating sales pages for events, and doing pricing + material research.
Website Updates | Email Marketing | Podcasting | Admin
In addition to updating Meg’s website, online courses, and sales pages, I manage and schedule emails up to three times a week. She also has a successful podcast, that I help with by creating show notes, marketing materials, and scheduling guests. I’ve also helped her create supplemental material for her courses, instagram engagement, researched and troubleshooted new software, created course presentations from her outlines, and completed file organization projects.
Connected Community Chiropractic
Website Development | Scheduling System Setup
Shannon is a chiropractor that practices at three different locations, and needed a one-stop shop for his clients to learn about his services, see his schedule, and book appointments. We took his complex schedule and displayed on a simple and easy-to-understand site, with direct links to each location’s scheduling page. Using Vagaro, I set up his own scheduling system, imported all forms, and integrated the system with his website.
Website Development
Tara was joining a new counseling practice and needed a website that clients could use to schedule appointments. Using SquareSpace, I created a simple and clean web design and integrated SimplePractice software that allowed clients to easily set up a session.